Unicharm is establishing a Chinese subsidiary in Yangzhou, Jiangsu Province. The company, named Unicharm Consumer Products (Jiangsu) will manufacture and sell disposable diapers, sanitary products and other disposable consumer goods. The Japan-based company will invest $30 million in the new venture.

Unicharm has invested heavily in its global operations recently with the aim of increasing its global overseas sales to comprise 80% of its sales by 2020. Recent efforts have included new sites in Brazil, South Africa and India as well as an acquisition in the Vietnamese hygiene market.